Fresno vs HubSpot
The HubSpot alternative with an open agent layer.
One CRM instead of a stack of Hubs — with structural features on every plan, flat pricing by seats, and the same tools open to your team, the assistant we host, and the agent you already use.
Where the two actually differ
Not a feature-checkbox race — the differences that hold up over time: how AI is built in, how features and pricing are packaged, and how fast you get to value.
// ai & agents
One capability layer. The hosted assistant and any agent you bring — Claude, Cursor, anything that speaks MCP — call the exact same scoped tools over your records, authorized over OAuth 2.1.
AI is a proprietary, embedded layer (Breeze) inside the platform. It's convenient, but it isn't an open door — connecting the agent you already use isn't the model.
// how features are packaged
Custom objects, API access, webhooks, SSO, and audit history are on every plan. One product, not a set of Hubs — the capability you need isn't waiting behind a tier or a second subscription.
Capability is split across Hubs (Marketing, Sales, Service, and more) and Starter / Pro / Enterprise tiers. Things like custom objects, advanced permissions, and SSO tend to sit at the higher tiers.
// pricing model
Flat per-plan pricing by seats, plus metered AI usage. What you'll pay is legible up front and doesn't jump because a list grew.
Seat pricing on top of a marketing model that has historically scaled with your marketing-contact count — costs can climb with list size as much as with team size.
// time to value
Vertical templates for sales teams, real estate, agencies, and healthcare get you a working setup fast — with sensible defaults you can edit, not a blank platform to assemble.
Fast to start, with a large template and app marketplace — but a full multi-Hub setup still spreads across products you subscribe to separately.
Connect your own agent in one line
Point Claude, Cursor, or any MCP client at your Fresno endpoint. It reads and acts on your CRM with exactly the access you grant — no pasted keys, revocable any time.
claude mcp add --transport http fresno https://app.example.com/mcp
Where HubSpot still makes sense
We'd rather be straight with you than pretend it never wins.
Marketing-first orgs
If inbound content, landing pages, and marketing automation are the center of your motion, HubSpot's marketing tooling is deep and well-loved.
Starting from free
HubSpot's free tier is a genuinely easy on-ramp for a small team that hasn't committed to a paid CRM yet.
A large app marketplace
If you depend on a long tail of prebuilt marketing and sales integrations, HubSpot's marketplace breadth is a real advantage.
Fresno is for teams that want a real CRM plus an open agent layer in one product — not a marketing suite you grow into Hub by Hub.
Try it against your own data.
Start freeComparisons reflect HubSpot's generally available offerings and published plan structure as of July 2026; vendors change packaging often. Spot something out of date? Tell us.