Fresno vs Salesforce
The Salesforce alternative that any agent can drive.
A complete CRM without the edition matrix, the add-on menu, or the implementation project. Same data, same tools — whether your team works by hand, through the assistant we host, or through the agent you already use.
Where the two actually differ
Not a feature-checkbox race — the differences that don't change with next quarter's release notes: how AI is built in, what's gated behind pricing, and how long it takes to get value.
// ai & agents
One capability layer. The hosted assistant and any agent you bring — Claude, Cursor, anything that speaks MCP — call the exact same scoped tools over your records, authorized over OAuth 2.1.
AI is a proprietary layer (Agentforce, Einstein) added on top of a platform designed long before the agent era. You work through their agent, priced and packaged separately — not the one your team already uses.
// structural features
Custom objects, API access, webhooks, SSO, and audit history are on every plan. They're not a pricing lever — you pay for seats and AI usage, not for permission to own your integration.
Core capabilities like API access, higher limits, and advanced customization are distributed across editions and paid add-ons — the integration surface you need often means moving up a tier.
// time to value
Vertical templates for sales teams, real estate, agencies, and healthcare get you a working setup without a consultant. Sensible defaults, editable when you outgrow them.
Endlessly customizable — but that flexibility usually arrives through an admin or an implementation partner, and a rollout measured in weeks or months.
// data ownership
Full tenant data export on demand, no ticket required. Agent access is scoped and revocable at any time; writes are opt-in and gated.
Your data lives inside the platform's model and permission system, with export and API access shaped by your edition.
Connect your own agent in one line
Point Claude, Cursor, or any MCP client at your Fresno endpoint. It reads and acts on your CRM with exactly the access you grant — no pasted keys, revocable any time.
claude mcp add --transport http fresno https://app.example.com/mcp
Where Salesforce still makes sense
We'd rather be straight with you than pretend it never wins.
Very large, multi-cloud orgs
If you're standardizing thousands of users across sales, service, marketing, and commerce on one vendor, Salesforce's breadth is hard to match.
A deep partner & app ecosystem
Decades of AppExchange apps, certified consultants, and industry clouds exist for a reason. If you rely on that ecosystem, staying in it is rational.
Heavily bespoke processes
If your business runs on years of custom Apex and highly specific workflows, a platform built for unlimited configuration may be the right home.
Fresno is for teams that want a real CRM plus an open agent layer without the edition matrix — not the largest enterprises rebuilding a platform from primitives.
Try it against your own data.
Start freeComparisons reflect Salesforce's generally available offerings and published plan structure as of July 2026; vendors change packaging often. Spot something out of date? Tell us.